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The Hemp Report

An online trade journal covering the North America hemp industry: agriculture, processing, marketing, research, business and regulatory news, and updates. Strong focus on hemp farming and developments in Canada.

Thursday, March 23, 2006

HempShake Offers Certified Organic, Fair-Trade Protein Shakes 

Nutritious New Liquid Meals Available in Three Appealing Flavors


Sebastopol, Calif. -- Today at the Anaheim Natural Products Expo, the hemp foods company Nutiva introduced its new line of HempShakes. The organic superfood drink mixes are available in three flavors: Chocolate, Berry Pomegranate, and Amazon Açai. HempShake(tm) 16-ounce jars will retail at natural food stores for $19.99; 1.1-ounce single-serving packets for $2.19.

The powdered shakes contain nourishing superfoods, such as hemp, blueberries, pomegranates, açai and goji berries, maca root, and ramon nuts, that are rich not only in protein but in minerals, antioxidants, and healthful fatty acids. Hemp protein contains 66 percent edestin—easier to digest than soy—and, unlike most soy protein, isn’t processed with hexane solvents.

Whereas most shakes are low in fiber and high in sugar, Nutiva's drink mixes contain two kinds of fiber for good digestion and, in the Amazon Açai flavor, only three grams of sugar. Nutiva founder and CEO John W. Roulac commented, "The response from our retailers has been very positive. They love the packaging, the organic nutrition, and the story of how we source our ingredients."

Nutiva has become America's leading hemp foods brand, with sales increasing 100 percent in each of the last three years, by focusing on the quality of its ingredients, processing, packing, and shipping.

Socially Responsible Foods

The HempShake(tm) brand is both organic-certified and Fair Trade-certified (fairtradecertified.org). Such products support family farmers through fair prices, community development, and environmental stewardship.

Nutiva provides income for indigenous people by sourcing its Sambazon® açai berries and Brazil nuts from the Amazon rain forest, while its ramon nuts are wild-harvested in the Maya Biosphere Reserve.

As part of its commitment to a more sustainable world, the company has chosen not to include scoops in its shakes. What they save in plastic, they will be donating in nutritious HempShakes(tm) to support good health for families such as those of the Lakota Nation.

About Nutiva

Since 1999 Nutiva has been demonstrating its mission to nourish people and planet by providing delicious organic superfoods and contributing to a healthy and sustainable world for all. The company offers hempseed, hemp bars, hemp protein, hemp oil, and coconut oil through 3,500 American and British natural food retailers, including Whole Foods Market, Wild Oats Markets, and The Vitamin Shoppe. Nutiva expresses its corporate citizenship by donating 1 percent of all sales to sustainable-agriculture groups. To learn more, visit http://www.nutiva.com, email John@nutiva.com, or call (800) 993-4367.

posted by Tom  # 2:59 PM
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