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Hemp shirts & caps sell out at Royal Victoria Marathon

October 20, 2003

Hemp shirts & caps sell out at Royal Victoria Marathon

(Vancouver, British Columbia) - Fitness buffs bought out hemp shirts and caps for sale at the Oct. 12 Royal Victoria Marathon. In addition to the standard cotton shirts and other items, the marathon's official promotional item supplier sold a trial set of Hemptown shirts and caps at its race headquarters store at the Empress Hotel in downtown Victoria.

"The response was great," says Team Sales Vancouver Island Ltd. President Keith Bridge, adding his company's store ran a small line of Hemptown products - caps and blue long-sleeved shirts. "Runners looked at it favorably. We'll look at having more next year."

Hemptown COO Jason Finnis said his goal for this trial was to attract racers' attention and sell enough items that hemp promo-wear will be invited back in a bigger way next year.

"This trial was a chance for us to prove our shirts are something special - high quality, attractive, and environmentally friendly - to the fitness crowd," Finnis says. "The results prove we achieved that."

More than 7,650 athletes competed in this year's Royal Victoria marathon, half-marathon, and other events.

Hemptown Clothing Inc. grew 400 per cent from $195,000 in sales in 2001 to $782,000 the next year, and is set to meet targets of $3.2-million this year. The company was founded in 1995 in response to growing demand for environmentally friendly, socially responsible clothing. It supplies wholesale imprinted promotion-wear distributors and private label customers throughout North America and the world from its head offices in Vancouver, British Columbia. Hemptown has established itself as the standard in socially responsible sportswear.

Hemptown is involved in ongoing research and development of quality and conservation-based textile technology, working vertically to enhance its products and the benefits they provide to crop farmers, consumers and the environment. Visit www.hemptown.com for more information. Go to www.royalvictoriamarathon.com and www.teamsalesvictoria.com for more information about the marathon or Team Sales Victoria.

Media Contact:
Shawn Hall
Apogee Public Relations
Tel: 604-255-5005
Email: media@hemptown.com

Certain statements included in this press release may constitute "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause actual results to differ materially from future results expressed or implied by such forward-looking statements. We refer you to the Company's filings with the U.S. Securities and Exchange Commission and Canadian securities regulatory authorities for a discussion of the various factors that may affect the Company's future results.

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